Direct & fast customer acquisition

Here is a guide to quick and successful customer acquisition

I really want to embarrass anyone here. If the writer reads this here, I ask for your understanding to be able to use this e-mail exchange as an example (after all, there is at the end the manual as I would have liked the course). I also found the action and so great in itself. Search out potential customers directly out and contact them with a concrete proposal for cooperation: because in principle this idea of ​​canvassing was indeed right and good.

But apart from the fact that the lady has then not reported back in January, why has this kind of canvassing in my case does not work?

1. Bad start: In the first sentence is that there is probably something to my "visual appearance" - negative - are noted. - Well, thanks for the nice entry!

2. No background information: I had to ask, with whom (professional background, etc.) I had to do it at all. - I've nothing else to do.

3. Never anything concrete: 2 times I have tried to find out anything concrete about these comments. 3 answers and I still do not know what it was exactly. - From there I was really annoyed.

Direct contact to a certain point at which the entrepreneur can do something for me. Combined with a kind of bait. So far, so good idea - and so insufficient unfortunately the implementation. Exactly such kind of inquiries I get, sadly, again and again.

Is it my job, the entrepreneur who wants to MY money to pull out of his nose, which he can do just for me ?! I just want to make my life easier service!

So my tip: Make it to the potential customers as easy as possible. Not Gain him extra work, but take him from all work.

Here is a simple template or manual, which you can customize for your needs and your style:

1. Find target customers for whom you have found a problem that you can really solve well.

IMPORTANT: Consider making at least one free tip you can give the target customer in advance.

2. Contact the target customers with the following information:

a) ... in your business I like ... and I would like to work with you because ...

b) I have noticed that ... The following immediate action (free, valuable tip!) I would recommend you. Moreover, I could do the following for you: ...

c) Some information about my background ...

d) I would love to learn in a personal conversation more about you and your business and help you clarify if and how I can help you best.

e) I'm on ... you try to reach by phone. (or any other concrete proposal as it will go).

I have worked over the years with some entrepreneurs. Do you know what the all dream?

From employees and service providers, will present as concrete, designed and prepared the ideas, solutions and proposals that they just have to say, "Okay, we'll do that."

In earnest! Every business owner, manager or decision maker has to do enough to ponder and decide. Take it to work and the risk covered and you get the job as good as certain.

This approach to customer acquisition can be had to apply in a similar form for acceptance of orders on regular customers:

I have my agency clients sent earlier every year between Christmas and New Year e-mail. In this e-mail I thanked him not only for the good cooperation and let pass the successful joint projects Revue, but I also made concrete proposals for the next year. Proposals which should advance the company of my customers. So I have my clients accepted the mental work and at the same time created the basis for new projects. I thought that was a lot more sense than this standard New Year's wishes and my clients probably: As far as I can remember, were from my proposals almost always orders.

Do not leave the customer out the work, whether you work and what projects you should tackle together. Make it to the customer as light as possible. Go with a good tip, which can be implemented easily and instantly brings benefits, in wholesale and build confidence so on.

One more thing: Stay Tuned!

If you say that you are to report, then sign in heaven's name also. How should the customer believe that you are worth your money and he can rely on you if you can not even so follow a simple announcement?

So serve up some clients and much success!

That doesn't mean we're perfect, but when we make mistakes we fix them.
As you learn as an entrepreneur, your dreams and goals, step by step to actually achieve
I have thought long what advice, what kind of advice I can give you in my Christmas e-mail on the way into the next year. It struck me again and again an article one, which I read last year about Michael Phelps, the American world-class swimmer, the say at the 2008 Olympics in Beijing and write 8 gold medals won. For this new record, he received from his sponsor a prize of 1 million dollars. With this money Michael Phelps set up a foundation whose first action was an educational program for children. This program was entitled "Dream, Plan, Reach".

In this program, children should learn to set goals, take responsibility and practice discipline. Dreaming, planning, achievement. Well, that could easily be the content of a training program for operators, right? This title is at least for me an apt motto for the next days.

I do not know how about you, but next to the hustle and bustle and the stress around the Christmas, for me is the time 'between the years', the days between Christmas and New Year, always something special. These days it is actually once quiet, there will be time to think, because I will not be distracted all the time by some everyday things and daily business. It's cold, darkness falls early and most people are in their homes. Like a veil settles a pleasant rest of the country. Time stands still a little. I see then back on the year that is ending and think about what I have experienced and done, how far I have come closer to my dreams. Then I think about what I have dreams and goals for the next year.

I have learned that putting through training, planning, goals and informed choice of action, anything is possible', Michael Phelps said in an interview. In fact, the program 'dreams, plan, achieve' a powerful tool. Read More