You want to start a business in an area from which you have no idea? Then you should read before following story carefully:
Last summer opened in my neighborhood a new ice cream shop. She was hiding something, but the daughter of our neighbors had raved about. So I went and tried it and ate, really true, the best ice cream of my life. Ice cream, which I had never tasted before, with cookies, wine, real fruit and only the finest ingredients with no chemical additives. The ice was really amazing! (And finally I had not afterward as a thirst and this strange sinking feeling in the stomach, as with most other Ice).
Well, the World Cup-2006 summer was hot and one would think that the owner of a rosy future looked forward. Unfortunately, far from it ... I there ate my ice time almost every day, I got with fast that so few stood in disarray. Because I very selfishly on the ice again next summer would not do without, I offered some time later the founder my help after work on. Because the situation deteriorated visibly. Unfortunately, it was much worse than I had feared (I arrived about a year too late!). It soon became clear that it was all about hop or top here:
The location and the decor of ice cream were just too bad, there was no concept of the time after the summer, no marketing, much too late and botched start to the season, inadequate financing, poor leasing conditions and many more problems. Since the founders lacked the strength for one last hop or top try what I could well understand, I had only an attempt to give him a lenient possible finish. That's unfortunately with my delicious ice cream around the corner (and also with the entire invested money of the founder).
How could that happen? Especially when the ice but was so outstanding?
The best product is useless if the numbers do not match
Yes, the ice was really great (I miss it today). The founder of the ice cream has the art of Eismachens learned really well with his partner in an Italian one course. But what the founders had made the last 10 years before the founding of the ice cream shop?
He was a bus driver.
The bus is an honorable profession, and I admire the bus drivers for their driving skills and their peace and serenity in the busy road. But bus travel the right preparation for the successful operation of a cream?
Where is the best location for an ice cream parlor? How do I calculate my rates? How have sales throughout the year? What is the cost in operation? How do I sell most ice? How do I deal with employees? How much should I pay them? Where to buy my goods? How to make an ice cream parlor effective advertising? Who are the best customers? When will be an ice cream parlor really counted? 1000 questions that you are the fastest find answers in a well-run ice cream parlor.
Therefore my advice:
If you want to start a business in a completely new area, previously working in this field
Many founders start a business in an industry in which they are familiar, in which they have worked for years. These entrepreneurs will know what is important and usually have quite a good chance of success. But in an industry in which you are so do not know about? This has more to do with playing the lottery as a promising business creation.
As you may already know, I plead again for a start businesses "on the side" . Then it may also work in an unknown for you branch. The "small beginnings" has namely the advantage that you minimize the risk and have the chance to learn from mistakes and in small steps (the founder of the cream had a small ice cream van at events can also begin in the summer - it this idea came, just only when it was too late, unfortunately). You have seen what can happen when you try to start without any experience in a whole new industry with a full existence.
In this case, you should gather BEFORE experiences in the new industry. The art of ice cream itself was the founder can teach from an excellent teacher. What would have happened to the ice cream parlor, he would also have had such a good teacher for the operation of a cream?
Pick as a teacher, you are in the area where you want to start. If you have the money and the time to full-time work in the new industry, you can do the course. A part-time job is probably also a very good preparation.
And how do you now get a job like?
1. About the regular job market:
Study the job market in your local newspapers, online job boards and ask quietly to the Federal Employment Office. You might find a fitting job already in this "normal" way. You may even have someone who can in your circle who works in this sector and give you an introduction.
2. Direct contact:
On is probably the direct contact. Proceed as follows:
Find Suitable Enterprise: Pick companies from whom you want to learn. The better the company runs, the more you can learn. If you have your business start-up well prepared, you should appropriate company actually already be known.
Select company and address: If you make sure that your planned business will be no direct competition (eg, other area, other products etc.), it might even make sense to the entrepreneur to come clean wine. Many successful entrepreneurs share their experience namely you. If you are honest and nice, you might have even won a coach and mentor for your start-up phase. You will have noticed that something is but best told in person. With standard applications by mail you sure will not get far in this case.
If you wish to go with your business idea for you uncharted territory, then you will learn this new area first by a job really know. This prevents you from committing serious rookie mistake and learn the business basics, the ABC's of industry know.
TIP: Keep in mind: You definitely want to gain experience in the industry. It does not deserve to money! So you make it to the employer as simple and tasty as possible. Maybe offer him to work as an unpaid intern or for a low price, if you can watch the chef for over the shoulder? There are some successful entrepreneurs who have worked as assistants and "girl-for-All" for already successful entrepreneurs for little money and learned crucial lessons firsthand.
TIP: bring yourself advice from "old hands", is always a good idea. Ask others who have already successfully made what you want to do. If I remember correctly was the wedding of Ice in the 70s and 80s. So it should be a lot of old hands in this industry that can tell a what matters. Listen in your circle corresponding to or ask appropriate professional associations or the Chamber of Commerce to.
TIP: truly Does this advice for every business? Yes, it cannot hurt to learn about the basic concepts of each industry in which you want to start. Even if it still seems to be simple so "clear" and.
In this program, children should learn to set goals, take responsibility and practice discipline. Dreaming, planning, achievement. Well, that could easily be the content of a training program for operators, right? This title is at least for me an apt motto for the next days.
I do not know how about you, but next to the hustle and bustle and the stress around the Christmas, for me is the time 'between the years', the days between Christmas and New Year, always something special. These days it is actually once quiet, there will be time to think, because I will not be distracted all the time by some everyday things and daily business. It's cold, darkness falls early and most people are in their homes. Like a veil settles a pleasant rest of the country. Time stands still a little. I see then back on the year that is ending and think about what I have experienced and done, how far I have come closer to my dreams. Then I think about what I have dreams and goals for the next year.
I have learned that putting through training, planning, goals and informed choice of action, anything is possible', Michael Phelps said in an interview. In fact, the program 'dreams, plan, achieve' a powerful tool. Read More