How can I win the first customer?

It's the classic dilemma of each founder: Without references no customers and without customers no references. This has driven for many founders to despair. But somehow it create others, too. But how? How do you convince the customer first, to be able to demonstrate without references?

The reason why every new customers first want to see references, is simple: Nobody likes to buy a pig in a poke. Every client wants to be sure that he gets for his money, what you have promised. And here is the key, regain the confidence of the customer, even if it is the very first: The taste. Not without reason, new foods at the launch in supermarkets are offered for free to try. If the customer knows how the new chocolate tastes, then he can also buy without risk. Tastings are the main instrument for the promotion of new products. Almost every software is offered as a free trial. A new business idea is nothing more than a new product. Let it your first customers free taste, give them a taste!

Tastings work for services: In the early days of our idea Agency Knack nut! we supplied with each offering a small appetizer ,, "a foretaste Once that was a package full of peanuts and in the middle a Surprise egg symbolizing our idea:.. An action with fun and games Another time we have exclusively a mini- prototypes posted on the Internet, which showed how a solution to the problem of the clients might look.

TIP: A taste of course is never the "full version". Therefore, think of something, such as a sample of your product or your service might look like. And always remember: Once you have your first satisfied customers, you let a reference from him enter.

That doesn't mean we're perfect, but when we make mistakes we fix them.
As you learn as an entrepreneur, your dreams and goals, step by step to actually achieve
I have thought long what advice, what kind of advice I can give you in my Christmas e-mail on the way into the next year. It struck me again and again an article one, which I read last year about Michael Phelps, the American world-class swimmer, the say at the 2008 Olympics in Beijing and write 8 gold medals won. For this new record, he received from his sponsor a prize of 1 million dollars. With this money Michael Phelps set up a foundation whose first action was an educational program for children. This program was entitled "Dream, Plan, Reach".

In this program, children should learn to set goals, take responsibility and practice discipline. Dreaming, planning, achievement. Well, that could easily be the content of a training program for operators, right? This title is at least for me an apt motto for the next days.

I do not know how about you, but next to the hustle and bustle and the stress around the Christmas, for me is the time 'between the years', the days between Christmas and New Year, always something special. These days it is actually once quiet, there will be time to think, because I will not be distracted all the time by some everyday things and daily business. It's cold, darkness falls early and most people are in their homes. Like a veil settles a pleasant rest of the country. Time stands still a little. I see then back on the year that is ending and think about what I have experienced and done, how far I have come closer to my dreams. Then I think about what I have dreams and goals for the next year.

I have learned that putting through training, planning, goals and informed choice of action, anything is possible', Michael Phelps said in an interview. In fact, the program 'dreams, plan, achieve' a powerful tool. Read More