Problems provide the best ideas

Charlie Leighton has made ​​it easy: The American businessman bought in 1986 by a couple from Minneapolis, the rights to the Nordic Track exercise machine that is now in gyms around the world, and earned millions. Who has not the money to buy a business idea that can wait for the famous Inspiration. Or he goes in search. Search ideas is work and so - that's the good news - learnable .

"The Search ideas ever actually runs on three questions beyond", says Matthias Klopp from Berlin's idea Agency Knack nut. "What amuses me? What can I do? How can I make money?" The starting point may be the current job, but also a hobby. The Bremerin Andrea Kaldewey discovered as a leader of a party office that she has a knack for order in the office. Today they ranked against honorary personnel records and tax documents for businesses and individuals.

Do you have the box marked only rough times, it means: keep your eyes open - not for business ideas, but for problems. A good business idea is nothing else than the solution of a problem. "The most successful operators in the present there have found treasures where no one would have thought possible," says the American young entrepreneurs Daryl Bernstein. The basic rule is: "Turn a problem into to entrepreneurial opportunity."

It is important that you define the problem accurately: "There are for each troubleshooting," says advertising Xperte Jack Foster, who has for many years taught the students of Stanford University in California, how to create ideas. "Therefore you should wisssen very closely what is your problem."

How to find the solution and thus your business idea? According to Foster is an idea "neither more nor less than a new combination of old elements". Therefore Matthias Klopp advises all idea seekers: "Gather as much information as possible." The sources of information used newspapers, books or other business. And a watchful view of the surroundings. A notepad should therefore be your constant companion. Look also the bigger picture. "Often we get the best ideas when you break the boundaries of their own area and looks around in new areas for new ideas," writes Foster. The founders of the Cologne Internet company Econia combined the Internet with the principle of reverse auction in which the provider of a power undercut repeatedly. On the Econia website write business from their purchase orders and save millions.

Put your information blocks together to ideas. Not one but many. Hardly an idea is unique. And who is equal to the perfect solution expected afraid to fail. Do not be afraid. Also not afraid to break rules. "Most of the major advances in science and art are the benefits from anyone which conventional rules has broken", Jack Foster reported.

"It is important to allow even absurd ideas," says Kathrin Fast. The manager of the Quickborner Project Forum allows participants their business start-up seminars therefore "spin tidy". The more heads, the more profitable is the brainstorm. Fast advocates to form from the start a team. In order not to slow the flow of ideas, advises Foster: "Write the ideas in key words on and continue straight to the next analysis run then later.."

Stands out your business idea in contours from, then give yourself a break and let your subconscious work. Even with a math problem of decisive Inspiration often comes only after you have turned off. Do not be alarmed if it takes longer. After experience of Neil Chruchill, an American researcher on entrepreneurship, it may take up to ten years for an idea for a successful business start-up is good.

Be also not be disappointed if your idea does not promise the big hit right away. The good thing about small ideas: they are easier to implement. And that is the most important. Check whether your idea is feasible - and if someone wants to pay for it. Matthias Klopp: "It does a nothing, if you have a good idea and do not see, which one can make money."

Ask potential customers what they would spend on your service. This can be done on the phone or - which is more expensive - with mailings. Maybe you win in this way already your first customer. Invest in your private research rather too much than too little time.

That doesn't mean we're perfect, but when we make mistakes we fix them.
As you learn as an entrepreneur, your dreams and goals, step by step to actually achieve
I have thought long what advice, what kind of advice I can give you in my Christmas e-mail on the way into the next year. It struck me again and again an article one, which I read last year about Michael Phelps, the American world-class swimmer, the say at the 2008 Olympics in Beijing and write 8 gold medals won. For this new record, he received from his sponsor a prize of 1 million dollars. With this money Michael Phelps set up a foundation whose first action was an educational program for children. This program was entitled "Dream, Plan, Reach".

In this program, children should learn to set goals, take responsibility and practice discipline. Dreaming, planning, achievement. Well, that could easily be the content of a training program for operators, right? This title is at least for me an apt motto for the next days.

I do not know how about you, but next to the hustle and bustle and the stress around the Christmas, for me is the time 'between the years', the days between Christmas and New Year, always something special. These days it is actually once quiet, there will be time to think, because I will not be distracted all the time by some everyday things and daily business. It's cold, darkness falls early and most people are in their homes. Like a veil settles a pleasant rest of the country. Time stands still a little. I see then back on the year that is ending and think about what I have experienced and done, how far I have come closer to my dreams. Then I think about what I have dreams and goals for the next year.

I have learned that putting through training, planning, goals and informed choice of action, anything is possible', Michael Phelps said in an interview. In fact, the program 'dreams, plan, achieve' a powerful tool. Read More