Target customers Marketing: Sniper instead face Bomber

How can I systematically planned and continuously attract new customers?

I want to and cannot go into details of coaching now, of course, remain confidential. But one point I noticed again who might be interesting for you: Many founders (and even some entrepreneurs) do not know how and where exactly they should do with the advertising customer. Advertising is for many like a big unknown water. Often it is the marketing process of "testing" that by chance and once to talk and times with a promotion the water, one foot is in held. A real plan, a long-term marketing concept does not exist in most small business owners and freelancers. Customer acquisition is then limited to coincidences and recommendations and so the lasting achievements remain of course made. Minded is again only right to the acquisition, when it is already too late actually: Namely, when the customer orders and fail and the money is running out.

The dilemma begins usually already so that we do not have a specific customer in mind with a business idea or our offer. Imagine that you are an architect and want to build houses. What houses? For whom? Maybe you know you made with single-family homes. Since the matching promotions already as advertisements comes nevertheless within reach via corresponding Construction, in real estate magazines etc. But this is still quite imprecise and vague. How am I but know how my customer acquisition should look like when I do not even know exactly how my target customer, my desire customer looks really mean?

Imagine build so again before, You are an architect and want houses and further you have you not thought about your target customers. If this is the most concrete idea already that you have of your customers, then you can run ads whose headline reads: "Architect builds family houses".

The target customer marketing, I want you here briefly introduce some steps proceeds. It is especially suitable for entrepreneurs who really only a certain number of customers need such as architects, engineers and other professionals and service providers who want to build a solid customer base.

Which candidate would you choose you?

Not otherwise worked target customer marketing. The clearer your vision of your potential clients, the easier customer acquisition, because you'll want it more targeted and individually tailored.

Even if you cannot build a solid customer base in your case, but always need new customers, you can help the approach of the target customer marketing. Take the case of the architect who wants to build family houses. He could concentrate on its strengths, interests and previous projects and come to some reflection and research to the conclusion that his target and potential clients look as follows: families with 1-2 children, who value ecological building materials and energy-saving homes value, want to build in Berlin and Brandenburg and those living quality is more important than an extremely low price. The right panel title might now read: "Berlin architect builds eco-houses for families who want to feel at ease in their own homes". Compare it again with "architect builds family houses". Which headline more potential customers are likely to react? Moreover, so much clearer, which ways of advertising the architect are available: From the ads on Google, which he can now texts accordingly and turn only in Berlin and Brandenburg, about the sponsorship of KITA festivals in Berlin to the press release about Tips when family housing to editors of newspapers in Brandenburg will now be much easier to develop a marketing plan with appropriate promotions for the architect.

That doesn't mean we're perfect, but when we make mistakes we fix them.
As you learn as an entrepreneur, your dreams and goals, step by step to actually achieve
I have thought long what advice, what kind of advice I can give you in my Christmas e-mail on the way into the next year. It struck me again and again an article one, which I read last year about Michael Phelps, the American world-class swimmer, the say at the 2008 Olympics in Beijing and write 8 gold medals won. For this new record, he received from his sponsor a prize of 1 million dollars. With this money Michael Phelps set up a foundation whose first action was an educational program for children. This program was entitled "Dream, Plan, Reach".

In this program, children should learn to set goals, take responsibility and practice discipline. Dreaming, planning, achievement. Well, that could easily be the content of a training program for operators, right? This title is at least for me an apt motto for the next days.

I do not know how about you, but next to the hustle and bustle and the stress around the Christmas, for me is the time 'between the years', the days between Christmas and New Year, always something special. These days it is actually once quiet, there will be time to think, because I will not be distracted all the time by some everyday things and daily business. It's cold, darkness falls early and most people are in their homes. Like a veil settles a pleasant rest of the country. Time stands still a little. I see then back on the year that is ending and think about what I have experienced and done, how far I have come closer to my dreams. Then I think about what I have dreams and goals for the next year.

I have learned that putting through training, planning, goals and informed choice of action, anything is possible', Michael Phelps said in an interview. In fact, the program 'dreams, plan, achieve' a powerful tool. Read More