Naming & Company name - 10 Tips for Finding a name

The choice of name is one of the best marketing decisions with the greatest impact. Unfortunately, the company name is often not given much attention. Often mistakes with disastrous effects are made. A good name can you but saving money and bring a lot of customers. Therefore you should your company name select very carefully. These 10 simple tips you can help for your business when choosing a name:


Pick-a simple name: it's easy to pronounce and easy to remember.


Understands the customer from the name, what you do for him? "Meier's cobbler", we mean all. "Heinz & Partner International Service" is quite confusing. Maybe your name can even give the customer benefit. "Moni's Quick Scissors" is a pretty good name for a hair salon.

No shortcuts!

Avoid abbreviations. IBM, AOL and MTV are today well-known companies, but they had also for years to invest a lot of money in order to make themselves known. As a young and small company should always be clear at first glance, what is your business. Or You understand what ORS, BN or GWL can do for you?

attract attention

Unusual names arouse interest and remain in the memory stick. Yahoo! is a good example.

Avoid negative associations

Quick have other negative associations with your name, to which you have not even thought of. "MR2" is not a very good name for a French car, because it is almost as pronounced as "merde", the French word for "dung" (actually it's a little dramatic, with consideration for the reader I leave it but at this defused translation).

Thinking about tomorrow

Mach Your name expandable. Maybe you want your business to expand later to other areas. As "Müller's exhaust service" You can not offer a car tire.

Memorability through pictures in the mind

Use pictorial expressions. Man can remember words well, which cause an image in his head. Now try again to see no blue penguin before your mind's eye. And?

communicate special

Says Your name something about your niche, your special from? Fits the name to you and the identity of your company? "Dr. Peter Consulting" is very general. What a "pair Coach" does for me, I can imagine better.

Yellow pages start with "A"

When the Yellow Pages or similar directories are very important to you, your name should ideally start with "A".

No Name Trends

Avoid name trends. This Your name is easily confused with other. Only welcomed many companies "Pro ...", then "... world" or "... land".

These are of course no hard law. But as I said the old advertising Fuchs Ogilvy: "You have to know the rules to break them." ( "You have to know the rules to break them."). If you find a name for your company, then test it out first. Question friends, acquaintances or potential customers, what they think and what associations they have it.

That doesn't mean we're perfect, but when we make mistakes we fix them.
As you learn as an entrepreneur, your dreams and goals, step by step to actually achieve
I have thought long what advice, what kind of advice I can give you in my Christmas e-mail on the way into the next year. It struck me again and again an article one, which I read last year about Michael Phelps, the American world-class swimmer, the say at the 2008 Olympics in Beijing and write 8 gold medals won. For this new record, he received from his sponsor a prize of 1 million dollars. With this money Michael Phelps set up a foundation whose first action was an educational program for children. This program was entitled "Dream, Plan, Reach".

In this program, children should learn to set goals, take responsibility and practice discipline. Dreaming, planning, achievement. Well, that could easily be the content of a training program for operators, right? This title is at least for me an apt motto for the next days.

I do not know how about you, but next to the hustle and bustle and the stress around the Christmas, for me is the time 'between the years', the days between Christmas and New Year, always something special. These days it is actually once quiet, there will be time to think, because I will not be distracted all the time by some everyday things and daily business. It's cold, darkness falls early and most people are in their homes. Like a veil settles a pleasant rest of the country. Time stands still a little. I see then back on the year that is ending and think about what I have experienced and done, how far I have come closer to my dreams. Then I think about what I have dreams and goals for the next year.

I have learned that putting through training, planning, goals and informed choice of action, anything is possible', Michael Phelps said in an interview. In fact, the program 'dreams, plan, achieve' a powerful tool. Read More